Reasons For The Increasing Trend
Tourists have had quite a difficult time over the past few years. First there was the melt down of the world’s financial markets, quickly followed by a large volcanic ash cloud that put holiday booking companies out of business and upset tourists out of pocket. Now there are terrorist threats, the refugee crisis, political turmoil and BREXIT, all leading to the perception of a hostile world and a very nervous holidaymaker.
Celebrities and Royalty have also given Glamping a boost with their endorsement of it in popular culture. This has resulted in a further boom in bookings with one campsite reporting an 11% increase in August from the same period the previous year.
What Holidaymakers Are Saying
The ‘Family Break Finder’ website undertook further research by questioning 1400 members and noted, “We’ve noticed a surge of interest in domestic holidays and short breaks.” They revealed that 50% wanted to stay in a UK campsite or holiday park next season, while nearly a third said they wanted to try Glamping.
Families are also expecting to see their holiday budgets shrink next year, but as Glamping is already considered to be a low cost holiday option amongst those questioned, this should strengthen the trend further.
The Future Looks Bright Even In The Face Of Danger
In 2013 academics also revealed just how strong glamping was in the face of worldwide challenge. The Journal of Outdoor Recreation and Tourism noted that Glamping was indeed an area in need of academic research and called for a study regarding “…outdoor hospitality, its successes and challenges, particularly in its stellar performance during the recent global financial slowdown…”
More recently, IBIS Worldwide reported growth in the outdoor hospitality industry of 1% and revenue of 3 billion. They also noted that this surprisingly solid growth in the industry followed the economic slump, which bucked the trend of many other sectors.
Interest in the industry was demonstrated at the recent B2B Glamping Show, with businesses attending not just from the UK from around the globe, including Australia, Canada, USA, Israel, Slovenia, Italy, France, The Netherlands, Greece, Napal, Costa Rica and many more.
So what should new Glamping businesses be doing to take advantage of the strengthening trade in future years?
The Benefits Of An Outdoor Hospitality Business
The benefits of starting this type of business are various, but specifically it helps to diversify income generated from a piece of land.
With the right space, it can also be started using a variety of successful business models. In fact, one of the best kept secrets in this industry is that some of those models can achieve a return on investment and pay for their set up costs within the first two years of launching, which is quite a bold claim for any new business.
For entrepreneurs looking for a profitable business to start, this offers an exciting lifestyle opportunity, as they are able to spend more time outdoors with arguably more control over their future.
New businesses have right tools and knowledge available to them now, allowing them to learn quickly, build confidence, avoid pitfalls and jump ahead of the competition. Specifically, with winter ahead, now is the best time to start a project to be ready in time to launch for the new glamping season.
From my experience of helping new luxury camping businesses launch into this market, I have identified key areas that lead to success. However, the one thing thrilling glamping customers and keeping them coming back for more is how unique this market is. That’s the beauty of Glamping: it comes in many different forms, from tree houses to retired Boeing 767 aircraft.
This is all great news for vacationers, as their choice of luxurious, yet affordable, family holidays will continue to improve with the exhilarating options being offered. However, families are now shrewder than they’ve ever been about what makes a service great. Their expectations have grown and keeping pace with the market is making this a very exciting time for both the hospitality industry and customers alike.
This post was produced by Sarah Riley.
Sarah Riley is Founder of Inspired Camping, a business coach, trainer and advisor supporting the Glamping and camping industry with tailored courses designed to nurture new businesses. Find out more about her internationally acclaimed ‘Ultimate Glamping Business Guide’, by reading the course summary and five-star reviews from students at http://www.inspiredcourses.com/glamping